Hi I’m Madi,
Creative Director and Founder of Sprout Joy, Mum to a beautiful little human and a strong advocate for females and equality across all of humankind.

I’m obsessed with book layout design, typography and clean effective visual communication. It’s my mission to support humans of all ages in their personal growth and inspire positive change across the world with books that communicate important messages in a fun and joyful way.

I believe we all have life experiences that, for better or worse, have taught us important lessons about ourselves, our resilience and how we show up in the world. Experiences and lessons that we should share, in hope that we can teach and inspire others. In hope that our experiences happened to us so that we can make positive change and provide the support that we needed at the time, to those who need that support and guidance now.

It’s my wish to help you share your unique lesson in a fun and engaging way with a book design that is easily read and understood, and importantly - enjoyed and fun to read.

So what’s Sprout Joy and what do I do, exactly?

Sprout Joy is a publication production and design studio that helps Authors self-publish their book.

  • In short – no. Working with Sprout Joy is for authors that want to keep full ownership of their book, including all royalties and all sale profits.

  • Sprout Joy is owned and run by Madison Waugh (that’s me! You can call me Madi). I’m a Graphic Designer with over a decade of design experience. Throughout my career I’ve designed and worked on publications as small as 4 page brochures to as large as 600+ page books and everything in between. I’ve worked on a wide variety of creative, from concept to finished art, including; magazine and brochure publications, art direction, social media assets, email marketing templates, digital interactive documents and eBooks, press ads, photography and retouching, event and tradeshow styling and collateral, branding, billboards, signage, digital web banners, gifs, google and social media ads and so much more. You can check out my graphic design portfolio website here.

  • As Creative Director for Sprout Joy, I provide project management, art direction, moodboards, professional storyboards and creative briefs to Illustrators and Editors. But my favourite part of my role is working on the book layout design! Well, actually my favourite part is sharing important messages across the world that have the ability to change a person’s life. But boy do I absolutely love book layout design! You can often find me at a book shop defending my reasoning for purchasing another beautifully designed book with money that I probably should have put towards something more “practical” and boring like bills or savings.

  • I value the message and impact you want to achieve in publishing your story and I will treat your book with compassion and respect as I work with you to create a professionally designed publication that you can be proud of.

    Organised is an understatement. Good organisation skills and time management can make or break a project. You only need to ask someone I’ve worked with or have a look inside my linen cupboard to see how much I value organisation (maybe it’s the Capricorn in me?). My good organization skills contribute to my ability to work efficiently, productively and be accountable.

    Professional, experienced and I’m pretty good at what I do. With over 10 years of experience working as a Graphic Designer, I’ve had the absolute privilege of working alongside and learning from some incredibly inspiring professionals. I know what makes a good design work, and what doesn’t work – because I’ve studied it at uni, I’ve learnt from my mistakes and I’ve devoted my professional career to continually improving my skills to ensure the end result is the most effective and best it can be.

    I’m a good person. Well, I like to think I am. I will always stay true to my word and I take responsibility for my actions - meaning I’m not afraid to admit when I’m wrong. Kindness and compassion are some of my core values and I believe it is extremely important to have a positive, transparent, can-do attitude in business and in life!

  • I’m not just your Book Layout Designer – With a boat-load (more like a ship-load) of experience working within marketing agencies/departments as a Graphic Designer, I’m here to support you with design assets that will serve you for your book launch as well as any ongoing marketing assets you may need when promoting and selling your book.

  • I have collaborated with Madi since 2019 working with her to produce photography for her to use in designing booklets & catalogues both printed & web based. Plus much more. Maddie is extremely talented in not only her design approach but in her visualisation of a project from the brief stage to the end stage. I love working with Maddie and know that I am in good hands whenever we have to collaborate on a project together.

    Melissa Darr, Food & Product Photographer | Food Stylist - www.melissadarr.com

  • Madison was an absolute pleasure to work alongside. She was always positive and determined to give her best. A fabulous team player, she collaborated very well. Madi had super attention to detail and her communication was always warm and helpful.

    Sheridan Ferguson, Illustrator + Artist + Surface Pattern Designer at Sheridan Eveline

  • Madison is an extremely proficient designer across all marketing mediums including brochure production, print ads, digital, social and much more. The quality of work she produces is of the highest standard, she has an amazing eye for detail and she works well to deadlines. I have no hesitation is recommending this talented individual and wish her well in her chosen career path.

    Belinda Tari, Marketing & Community Relations Leader

  • Madi is an exceptional designer with a broad range of skills across various marketing mediums which for us include brochure production, print ads, digital, and social media. Her work is of the highest quality, and she has an incredible attention to detail. Madi is also highly efficient, works well under tight deadlines and no task was ever a problem. I would highly recommend her for any design projects.

    Louise Bilbie, Head of Product Management at ANZCRO

  • Madi is an extremely talented designer with an expert eye for typography and design. She is exceptionally organised and her sunny disposition makes working with her a pleasure.

    Saranna Elford, Print Graphic Designer & Catalogue Coordinator

  • What sets Madi apart from other designers I have worked with, is her commitment to design principles, clean clear layouts and embodiment of wide colour selections outside the brand pallet while maintaining brand integrity. Madi is a phenomenal designer that not only creates beautiful visuals but is a pleasure to work with. I hope we have the opportunity to collaborate again in the future.

    Dyani Robinson, Project Marketing & Design

  • Madi is a very skilled graphic designer with a great eye to detail and great creative inputs. She is an enthusiast and passionate about the profession and is constantly improving and making her work better every day. Very reliable, creative, interested, a good communicator and a great team player.

    Nelson Eulalio, Outdoor Transformation Facilitator & Creative/Marketing professional

Do you have a publication with an important message that the world needs right now? Do you have big dreams for a professionally designed book that stands out.

You’re in the right place, and I’m so thrilled you’re here.

I want your message to be shared and read far and wide with the people who need it most, and I’d love to help you make that happen!