Hi I’m Madi,
Creative Director and Founder of Sprout Joy, Mum to a beautiful little human and a strong advocate for females and equality across all of humankind.
I’m obsessed with book layout design, typography and clean effective visual communication. It’s my mission to support humans of all ages in their personal growth and inspire positive change across the world with books that communicate important messages in a fun and joyful way.
I believe we all have life experiences that, for better or worse, have taught us important lessons about ourselves, our resilience and how we show up in the world. Experiences and lessons that we should share, in hope that we can teach and inspire others. In hope that our experiences happened to us so that we can make positive change and provide the support that we needed at the time, to those who need that support and guidance now.
It’s my wish to help you share your unique lesson in a fun and engaging way with a book design that is easily read and understood, and importantly - enjoyed and fun to read.
So what’s Sprout Joy and what do I do, exactly?
Sprout Joy is a publication production and design studio that helps Authors self-publish their book.
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In short – no. Working with Sprout Joy is for authors that want to keep full ownership of their book, including all royalties and all sale profits.
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Sprout Joy is owned and run by Madison Waugh (that’s me! You can call me Madi). I’m a Graphic Designer with over a decade of design experience. Throughout my career I’ve designed and worked on publications as small as 4 page brochures to as large as 600+ page books and everything in between. I’ve worked on a wide variety of creative, from concept to finished art, including; magazine and brochure publications, art direction, social media assets, email marketing templates, digital interactive documents and eBooks, press ads, photography and retouching, event and tradeshow styling and collateral, branding, billboards, signage, digital web banners, gifs, google and social media ads and so much more. You can check out my graphic design portfolio website here.
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As Creative Director for Sprout Joy, I provide project management, art direction, moodboards, professional storyboards and creative briefs to Illustrators and Editors. But my favourite part of my role is working on the book layout design! Well, actually my favourite part is sharing important messages across the world that have the ability to change a person’s life. But boy do I absolutely love book layout design! You can often find me at a book shop defending my reasoning for purchasing another beautifully designed book with money that I probably should have put towards something more “practical” and boring like bills or savings.
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I value the message and impact you want to achieve in publishing your story and I will treat your book with compassion and respect as I work with you to create a professionally designed publication that you can be proud of.
Organised is an understatement. Good organisation skills and time management can make or break a project. You only need to ask someone I’ve worked with or have a look inside my linen cupboard to see how much I value organisation (maybe it’s the Capricorn in me?). My good organization skills contribute to my ability to work efficiently, productively and be accountable.
Professional, experienced and I’m pretty good at what I do. With over 10 years of experience working as a Graphic Designer, I’ve had the absolute privilege of working alongside and learning from some incredibly inspiring professionals. I know what makes a good design work, and what doesn’t work – because I’ve studied it at uni, I’ve learnt from my mistakes and I’ve devoted my professional career to continually improving my skills to ensure the end result is the most effective and best it can be.
I’m a good person. Well, I like to think I am. I will always stay true to my word and I take responsibility for my actions - meaning I’m not afraid to admit when I’m wrong. Kindness and compassion are some of my core values and I believe it is extremely important to have a positive, transparent, can-do attitude in business and in life!
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I’m not just your Book Layout Designer – With a boat-load (more like a ship-load) of experience working within marketing agencies/departments as a Graphic Designer, I’m here to support you with design assets that will serve you for your book launch as well as any ongoing marketing assets you may need when promoting and selling your book.
Do you have a publication with an important message that the world needs right now? Do you have big dreams for a professionally designed book that stands out.
You’re in the right place, and I’m so thrilled you’re here.